Megatrends in Urban Sustainability
by OES on Wednesday, November 23rd, 2011At the 8th Annual Ontario Economic Summit, President and CEO of Siemens Canada, Roland Aurich spoke about urban sustainability and four megatrends that shape the future of urban regions: urbanization, climate change, demographic change and globalization. These trends account for the way that business can be conducted in a sustainable way.
Currently 50% of the world’s population resides in urban regions, this number is expected to rise to 75% by 2050. This puts even more stress on infrastructure as well as the production of energy and the consumption of it.
The world’s population is already consuming more resources than it produces. Aurich stated that, “In order to move forward, sustainability needs to be on every party’s agenda.” He went on to say that without an apolitical commitment, the economic development of cities cannot flourish and discussed how cities such as London, Munich and Copenhagen have goals to reduce the effects of climate change by reducing carbon emissions and using renewable energy.
Aurich pointed to Siemens and their three-tiered approach to sustainable development: planet, people and profit.
For Aurich, business should focus on sustainability to ensure the same quality of life for future generations. He emphasizes that being focused on sustainability does not mean a trade off of business profits, stating, “It is THE profitable business [approach]“.
In order for this technology to help ensure sustainable infrastructure development, Aurich suggests that both businesses and political entities will need to engage in a dialogue. This collaboration is crucial and it will maintain the region’s competitiveness on the world stage.
The backbone of this infrastructure is a sustainable approach.

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